I think this will be the first of many posts about our filters.
We are launching a new product - water filters. But with a difference. These filters are not 'filter jugs' or 'filter kettles'. You don't have to stand around for hours while a teacup worth of water gets filtered so you can have a cup of tea. This water comes straight out of a tap in your kitchen. Which we thought was pretty cool.
It's a big decision for us, as we'll be selling to end-user for the first time. We are dipping a toe in the merky waters of end-user selling after 32 years of B-2-B. Scary! We're pretty confident though, and with our web-designer working on a flashy new website and me figuring out the best way to get the huge benefits of having one of theses filters out there, I think we've got it covered for now!
They'll be sold under 'B & V Water Filters' and the plan is to make them available to buy straight from the website... Bring on learning how to manage an e-Commerce site! It's all go!
Launch date is before the end of October. Which means we have an awful lot of work to do for the next few weeks!
Siobhan
